Inspired by a California attitude, understated cool and a relaxed sensibility, NSF provides elevated essentials that express a confident independent spirit.

Nick Friedberg, NSF founder, and Jamie Haller, Creative Director, are the creative-meets-business super duo behind NSF Clothing. Both long time Los Angeles fashion veterans, they bring a combined 38 years of experience to make a strong statement within the advanced casual landscape of LA fashion brands.

ICONS was launched in 2016 as a passion project for Nick Friedberg and Jamie Haller, of NSF Clothing, satisfying the Los Angeles creative duo's insatiable appetite for authentic vintage clothing.

Starting for Spring 2018, ICONS is expanding, re-launching as a fully-tailored, cut and sew collection, incorporating a feminine perspective inspired by iconic vintage silhouettes and prints.

ICONS new direction is portrayed by the emotive pairing of vintage inspired feminine silks and more masculine classics such as 1970's trucker jackets, reconstructed 501s and authentic vintage military.

Jamie Haller, Creative Director and Co-founder, has always envisioned something more encompassing for the brand. The collection's original debut was a highly edited vintage capsule, curated for specific customers like Barneys NY and Maxfields in Malibu. The new ICONS introduces a 36 piece cut and sew collection made up of vintage-inspired printed silks, lightweight lace trimmed voiles, Rock and Roll inspired lace-up jeans (think 1970s Robert Plant), and still includes a few favorites from the original line up of authentic vintage, hard to find pieces. The collection was shown to exclusive stores by appointment only during Spring 18 NYFW.

"It is always about the masculine feminine contrast for me. The vintage 501 is the perfect understated partner to a vintage silk secretary blouse, a Victorian Tea dress, a 90's style camisole. It is always both. The previous iteration of ICONS was fun to source but it only told half the story. We needed to explain how to wear the masculine side of vintage. The way we are designing and merchandising the collection is the way stylists have been pairing these items together for decades. Adding in the feminine allows ICONS to be so many things and yet represent the concept of vintage as inspiration more fully." -says Jamie.

Threaded through my life is the story of PARRISH, my family name and how this name has evolved in meaning so much more; it's an essence of love, imperfect but strong, tumultuous and abiding. An acknowledgment that life isn't always easy, yet what we wrap around us should always be sexy and luxurious.

Throughout my career, I’ve launched successful brands including SPLENDID, JAMES PERSE, BIG STAR and EARL JEAN and served as the Global Sales and Merchandising Director of YAYA Aflalo.

I was the Owner and Creative Director of BROCHU WALKER, a luxury contemporary brand distributed in over 200 of the top high-end retailers worldwide. BROCHU WALKER also created an active division of the brand called 24/7, which was sold exclusively to Saks Fifth Avenue, then rolled out to over 200 specialty stores throughout the country.

My first PARRISH collection is the DNA of my life as a PARRISH growing up with love, warmth and passion, textured with memories both wild and sweet. The graceful cumulation of my musings, missteps and mysteries. PARRISH is real...like me.

It is my personal wish to wrap up others in sweaters that make them feel warmth, fierce with sensuality and opulence, the willingness to let go and live...and in all of that, the courage to cry, dream, laugh and love.

This is PARRISH. This is ME.

I am Lauren PARRISH Walker and this is the World where I Live, in my Life, in my Dreams, in my Everything.

Established in 2006.

SUICOKE is renowned for its unique approach to design, consistently challenging creative development and utilizing only the highest quality materials. Having added Vibram® to the equation in spring 2014, it is no coincidence that SUICOKE is quickly becoming a household name.

It was SUICOKE’s bold and active approach that helped the brand cement its place in the market, and with a desire to push boundaries even further, they found great unification with the likeminded Vibram®. In 2014, SUICOKE produced a sandal equipped with an original Vibram® sole – an industry first. What followed was a partnership built upon the pursuit of excellence, and after extensive research and development and much trial and error, the two brands went on to create one of the greatest products on the market – the Vibram® Morflex.

The Morflex sole completes the strong aesthetic of SUICOKE sandals, adding function and comfort. Its light-weight, shock absorbing qualities were the number one priority during development, and the result is a sole that enhances mobility as grip. In addition to the Morflex sole, a Vibram® VI- MF compound footbed is also used in SUICOKE sandals to ensure maximum resilience and cushioning.

With SUICOKE continuing to develop footwear that showcases the brands relevance within the fashion world, each collection is an indicator of just how much the brand is flourishing in an already competitive market.

Launched in 2015 as an outerwear-focused luxury brand, Korean-based VIS Ā VIS takes its name from the French term meaning "in regards to." Using neutral colors and durable fabrics, founder Yon Hui Choi gives her collection a strong military reference. Those who embrace function as well as form appreciate the technical, high-quality materials, all cut in androgynous, utilitarian silhouettes to create VIS Ā VIS' signature style.